With a thrilling 15-point structure, inventions like tremendous serves and tremendous issues, star-studded groups, and a plethora of celebrities together with southern movie superstars Vijay Deverakonda, Kalayani Priyadarshan and carrying royalty like PV Sindhu, Mayank Agarwal, Swiss Open Champion Satwiksairaj Rankireddy , Ashwini Ponnappa, Sajan Prakash in improve, Season 2 of the Prime Volleyball League powered by way of A23 proved to be an incredible good fortune, with a 55 p.c build up in TV viewership.
The Prime Volleyball League Season 2 that includes the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers, Kolkata Thunderbolts, and the Mumbai Meteors was once aired on Sony Sports Network in English, Hindi, Tamil, Telugu, and Malayalam within the Indian subcontinent and globally on Volleyball World. The overall cumulative TV viewership throughout all suits and highlights for Season 2 of the Prime Volleyball League reached 206 million, as in comparison to 133 million from Season 1.
Interestingly, the league garnered nearly equivalent passion from the feminine audiences with the gender cut up between Men and Women TV audience being 58:42, showcasing a rising passion amongst ladies for the game of volleyball.
Here are some key figures:
1) Reach
Season 1: 31 Million
Season 2: 92 Million
Increase in Reach: 196%
2) Engagement
Season 1: 0.85 Million
Season 2: 5.1 Million
Increase in Engagement: 500%
3) Impressions:
Season 1: 38 Million
Season 2: 371 Million
Increase in Impressions: 876%
4) Views:
Season 1: 12 Million
Season 2: 113.9 Million
Increase in Views: 849%
Season 2 of Prime Volleyball League was once carefully adopted by way of folks from UAE, USA, Canada, Nepal, Indonesia, Iran, Kuwait, Pakistan, Qatar, and Saudi Arabia amongst different countries. The key demographic of 18-34 was once probably the most engaged team on social media for season 2 with over 40 p.c participation.
Tuhin Mishra, Managing Director, Baseline Ventures and co-founder of the Prime Volleyball League expressed pride with the odd good fortune. “We have really hit it out of the park this time. We always knew we have a product that will capture the imagination of audiences. But to see the tremendous growth in terms of TV viewership and on social media was truly satisfying.”
The Prime Volleyball League powered by way of A23 was once telecast LIVE on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi), Sony Sports Ten 4 (Tamil & Telugu) & Sony Sports Ten 2 (Malayalam) channels in India, and was once streamed on Volleyball World TV outdoor the Indian subcontinent.