WASHINGTON: While political scrutiny continues to accentuate at the broadly common brief video app TikTok in the United States and the world over, any other owned by means of the similar Chinese corporate, byte dance Ltd. goes viral. As downloads of Lemon8 surge in the United States, here is what you wish to have to learn about it:
What is Lemon8?
Marketing itself as a “content sharing platform with a youthful community,” the app we could customers make longer blog-like posts about subjects equivalent to type, health, shuttle and cooking, accompanied by means of related footage and movies. Users too can get admission to a custom designed feed of posts in keeping with what they prefer and different creators they observe. Unlike TikTok, which includes a rolling scroll of brief movies, the app is extra comparable to a mishmash of Instagram and Pinterest. Its downloads have surged in the United States, with the app leaping previous Pinterest, courting provider Tinder and actual property platform Zillow to grow to be the highest way of life app downloaded by means of iPhone customers.
Who owns it and what is its courting with TikTok?
Information concerning the app is murky, regardless that regulatory filings and quite a lot of media reviews recommend it’s owned by means of Beijing-based ByteDance. Apple’s App Store lists Singapore-based Heliophilia Pte as Lemon8’s proprietor. Singapore’s corporate registry displays Heliophilia is situated on the similar deal with as TikTok’s native headquarters and lists Zhou Qin, a Singapore citizen, as its director. Reuters reported ultimate yr that the app is overseen by means of Alex Zhu, senior vice chairman of product and technique at ByteDance and previous CEO of TikTok. Lemon8 and ByteDance did not straight away reply to requests for remark.
What’s the large deal over the app?
Lemon8’s ties with ByteDance might divulge it to an identical scrutiny confronted by means of TikTok, which has been barred from executive gadgets the world over over information safety fears, and whose CEO, shou chunk, simply persisted a bruising congressional listening to in the United States. The exposure push might stem partially from worry the United States would possibly drive ByteDance to divest from the app and even impose a complete ban.
How lengthy has Lemon8 been round?
Despite its hyperlinks to TikTok, Lemon8 has extra similarities with Xiaohongshu, actually translated as Little Red Book. The Chinese app, which calls itself RED — and stresses its identify bears no relation to the seminal guide of Mao Zedong’s quotations — used to be based in 2013 as a web based group that beneficial out of the country e-commerce websites for customers in China. It later entered e-commerce after which developed right into a social media platform the place customers proportion their day by day lifestyles moments via movies and photographs on subjects together with skin care, meals and shuttle. It’s broadly common amongst younger girls. Lemon8 itself used to be introduced in Japan in April 2020, in line with the New York Times. It crowned 5 million per month energetic customers international ultimate yr, and has been introduced in a couple of territories together with Singapore and Indonesia, the newspaper reported.
Why is Lemon8 rising in popularity in the United States?
The app’s upward push can have to do with a push by means of ByteDance to put it up for sale in markets like the United States and UK. The Business Insider reported that the corporate has been paying creators in the United Kingdom to put up on Lemon8, whilst the New York Times in a similar way described its effort to entice US influencers. It’s too early to pass judgement on whether or not its push will translate to sustained recognition. Besides TikTok, Chinese-owned apps like Shein and e-commerce large PDD Holdings Inc’s Temu have won customers in the United States, helped by means of ultra-low costs and promotions.
What is Lemon8?
Marketing itself as a “content sharing platform with a youthful community,” the app we could customers make longer blog-like posts about subjects equivalent to type, health, shuttle and cooking, accompanied by means of related footage and movies. Users too can get admission to a custom designed feed of posts in keeping with what they prefer and different creators they observe. Unlike TikTok, which includes a rolling scroll of brief movies, the app is extra comparable to a mishmash of Instagram and Pinterest. Its downloads have surged in the United States, with the app leaping previous Pinterest, courting provider Tinder and actual property platform Zillow to grow to be the highest way of life app downloaded by means of iPhone customers.
Who owns it and what is its courting with TikTok?
Information concerning the app is murky, regardless that regulatory filings and quite a lot of media reviews recommend it’s owned by means of Beijing-based ByteDance. Apple’s App Store lists Singapore-based Heliophilia Pte as Lemon8’s proprietor. Singapore’s corporate registry displays Heliophilia is situated on the similar deal with as TikTok’s native headquarters and lists Zhou Qin, a Singapore citizen, as its director. Reuters reported ultimate yr that the app is overseen by means of Alex Zhu, senior vice chairman of product and technique at ByteDance and previous CEO of TikTok. Lemon8 and ByteDance did not straight away reply to requests for remark.
What’s the large deal over the app?
Lemon8’s ties with ByteDance might divulge it to an identical scrutiny confronted by means of TikTok, which has been barred from executive gadgets the world over over information safety fears, and whose CEO, shou chunk, simply persisted a bruising congressional listening to in the United States. The exposure push might stem partially from worry the United States would possibly drive ByteDance to divest from the app and even impose a complete ban.
How lengthy has Lemon8 been round?
Despite its hyperlinks to TikTok, Lemon8 has extra similarities with Xiaohongshu, actually translated as Little Red Book. The Chinese app, which calls itself RED — and stresses its identify bears no relation to the seminal guide of Mao Zedong’s quotations — used to be based in 2013 as a web based group that beneficial out of the country e-commerce websites for customers in China. It later entered e-commerce after which developed right into a social media platform the place customers proportion their day by day lifestyles moments via movies and photographs on subjects together with skin care, meals and shuttle. It’s broadly common amongst younger girls. Lemon8 itself used to be introduced in Japan in April 2020, in line with the New York Times. It crowned 5 million per month energetic customers international ultimate yr, and has been introduced in a couple of territories together with Singapore and Indonesia, the newspaper reported.
Why is Lemon8 rising in popularity in the United States?
The app’s upward push can have to do with a push by means of ByteDance to put it up for sale in markets like the United States and UK. The Business Insider reported that the corporate has been paying creators in the United Kingdom to put up on Lemon8, whilst the New York Times in a similar way described its effort to entice US influencers. It’s too early to pass judgement on whether or not its push will translate to sustained recognition. Besides TikTok, Chinese-owned apps like Shein and e-commerce large PDD Holdings Inc’s Temu have won customers in the United States, helped by means of ultra-low costs and promotions.