The dance sequences within the tune video — titled “ETA” — have been shot with Action mode at the iPhone 14 Pro. Action mode takes easy movies even if the digital camera is shaking, which allowed iPhone to seize NewJeans’ choreography in ‘ETA’ in a extra dynamic approach.
In addition to Action mode, Cinematic mode was once extensively utilized to offer intensity to the cinematography. The iPhone 14 Pro digital camera takes strong and transparent movies even in low mild, which helped seize the midnight scenes within the tune video.
Comprising 5 participants Minji, Hanni, Danielle, Haerin, and Hyein, NewJeans has temporarily risen to the highest of the charts, garnering a large fan following around the globe.
What the director has to mention
Woo-Seok Shin, director of the tune video stated, “We started the creative process by exploring unique approaches that are only achievable with the iPhone. That was an interesting experience.
He further said that “ETA” tells a captivating story through relatable lyrics that almost feel like having a conversation with a friend. “We communicated this friendly vibe by inserting scenes with FaceTime on iPhone, and action mode was particularly helpful for capturing stable videos of big movements in the choreography.”
NewJeans’ tune video for ‘ETA’ is to be had on HYBE’s legit YouTube channel. Viewers too can watch the BTS advertisements for the “Shot on iPhone 14 Pro” marketing campaign on TV, virtual media, social media, and Apple Korea’s YouTube channel.