It was once 1996 when Bill Gates mentioned, “Content is king”. Little did someone consider how true a observation it will turn into for the generations to return. While the idea that of content material advent is not anything new, the volume of content material created has larger dramatically over the previous few years. Content is generated throughout other fields and platforms, in a couple of languages, for other folks to eat globally. From way of life, present affairs, information, politics, sports activities, leisure, science and generation, gaming, and now to the metaverse – every area has its personal concept procedure that is going into growing content material.
The upward thrust of the web and larger broadband get right of entry to has now not handiest fueled this fast advent of content material but in addition ended in the mushrooming of a large number of platforms wherein it may be dispensed in a snappy, optimum, and environment friendly means. Creating content material starts with a really perfect thought or a seed of concept and the adventure it takes from thought to realization features a entire armory of instrument, {hardware}, services and products, and naturally, the essential human contact. It is estimated that India has greater than 8 crore (80 million) creators1 that come with content material creators, video streamers, influencers, bloggers, creators on OTT platforms, bodily product creators, and necessarily someone construction a neighborhood round their area of interest.
With increasing unfastened platforms and companies enticing content material creators, there are large earnings to be made each by means of large trade corporations themselves in addition to by means of skilled creators. No surprise we stay studying in regards to the expanding dimension of content material creators’ financial system which is estimated to be price over $104.2 billion.2
Meanwhile, on this ever-growing cosmos of content material advent, each and every writer is occupied with how their ingenious procedure paintings is controlled and saved in a protected means. Thus, the desire for answers that assist switch, edit, and save their content material easily. While one might wish to click on the fast-disappearing daylight silhouette, upload that one line of rapid inspiration right into a vlog or retailer the various structure of content material created, creators want answers that permit them to push barriers to create the odd and consider the unimaginable.
Content creators are continuously looking for the newest in state of the art generation to control all the workflow in their precious creations. Given the time and effort they spend on growing unique content material, they want as a way to simply organize their content material and the very last thing they wish to fear about is dropping their paintings. Robust and dynamic technical answers are recently to be had, for instance from SanDisk® Professional – a emblem this is specifically designed for content material creators to assist them create the improbable – that may successfully and successfully organize their content material at each and every step of the content material advent.
Nowadays, content material advent and curation are extra about being within the thick of what one intends to seize and produce to the sector. The hand-held, whether or not a smartphone or a film digital camera, dives into the motion to seize the exhilarating visuals of flora and fauna or recording the exuberant chants of a complete crowd in a stadium. Creators want top efficiency, easy-to-carry rugged answers turning in breathtakingly rapid effects that give wings to creativity and simplicity the workflow procedure anytime, any place.
By Jaganathan ChelliahSenior Director, Marketing, India, Middle East, and TIA, Western Digital
The upward thrust of the web and larger broadband get right of entry to has now not handiest fueled this fast advent of content material but in addition ended in the mushrooming of a large number of platforms wherein it may be dispensed in a snappy, optimum, and environment friendly means. Creating content material starts with a really perfect thought or a seed of concept and the adventure it takes from thought to realization features a entire armory of instrument, {hardware}, services and products, and naturally, the essential human contact. It is estimated that India has greater than 8 crore (80 million) creators1 that come with content material creators, video streamers, influencers, bloggers, creators on OTT platforms, bodily product creators, and necessarily someone construction a neighborhood round their area of interest.
With increasing unfastened platforms and companies enticing content material creators, there are large earnings to be made each by means of large trade corporations themselves in addition to by means of skilled creators. No surprise we stay studying in regards to the expanding dimension of content material creators’ financial system which is estimated to be price over $104.2 billion.2
Meanwhile, on this ever-growing cosmos of content material advent, each and every writer is occupied with how their ingenious procedure paintings is controlled and saved in a protected means. Thus, the desire for answers that assist switch, edit, and save their content material easily. While one might wish to click on the fast-disappearing daylight silhouette, upload that one line of rapid inspiration right into a vlog or retailer the various structure of content material created, creators want answers that permit them to push barriers to create the odd and consider the unimaginable.
Content creators are continuously looking for the newest in state of the art generation to control all the workflow in their precious creations. Given the time and effort they spend on growing unique content material, they want as a way to simply organize their content material and the very last thing they wish to fear about is dropping their paintings. Robust and dynamic technical answers are recently to be had, for instance from SanDisk® Professional – a emblem this is specifically designed for content material creators to assist them create the improbable – that may successfully and successfully organize their content material at each and every step of the content material advent.
Nowadays, content material advent and curation are extra about being within the thick of what one intends to seize and produce to the sector. The hand-held, whether or not a smartphone or a film digital camera, dives into the motion to seize the exhilarating visuals of flora and fauna or recording the exuberant chants of a complete crowd in a stadium. Creators want top efficiency, easy-to-carry rugged answers turning in breathtakingly rapid effects that give wings to creativity and simplicity the workflow procedure anytime, any place.
By Jaganathan ChelliahSenior Director, Marketing, India, Middle East, and TIA, Western Digital