“Through the soft be offering, Sega objectives to procure the whole lot of Rovio’s exceptional stocks and choices at EUR 9.25 in line with percentage and EUR 1.48 in line with choice, or EUR 706 million in overall. The acquisition is a pleasant takeover, as Rovio’s board of administrators has agreed to, and has expressed strengthen towards the soft be offering,” the company said in a statement.
Why Sega is acquiring Rovia
Sega said it aims to accelerate its growth in the global gaming market and increase its corporate value by generating synergies between Sega’s existing businesses and Rovio’s strengths.
“Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been SEGA’s long-term goal to accelerate its expansion in this field,” said Sega Sammy‘s Group CEO, Haruki Satomi, in a statement.
Tokyo-based Sega was founded in 1960 and is best-known for its Sonic the Hedgehog and Total War franchises, as well as consoles including the Sega Genesis/Mega Drive.
Rovio is a global mobile-first, games company that creates, develops and publishes mobile games that have been downloaded over 5 billion times. The company is best known for the Angry Birds game franchise, which started as a popular mobile game in 2009.
Since then, it has evolved from games to various entertainment, anime, and consumer products – starting from pencil boxes to board games – through brand licensing.
“Red” [in Angry Birds] and Sonic the Hedgehog: two globally recognized and iconic characters created by two remarkably complementary companies, with a worldwide reach that spans mobile, PC/console, and beyond. Combining the strengths of rovio and SEGA presents an incredibly exciting future,” said Rovio CEO Alexandre Pelletier-Normand.
Angry Birds game
The goal of the first Angry Birds game was to use a slingshot and launch a bird in an attempt to destroy a drift of pigs on the other side of the screen. While the pigs were protected by different materials like wood, glass and stone, the birds had special powers, such as explosion. Angry Birds also became the first-ever mobile game to achieve one billion downloads.
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