Samsung already has a large footprint within the offline marketplace. Sumit Walia, senior director of D2C Business instructed TOI-Gadget Now in an interview that the corporate has round 1,700 logo retail outlets around the nation and 1400 companions.
The corporate is now making plans to extend its offline footprint to provide patrons a greater total buying groceries enjoy along side an enjoy of the product, their use case and extra with 15 new top rate flagship shops known as “Experiential Stores”, Walia discussed all the way through the interview.
Two of those shops are already practical at Opera House in Bangaluru and one in Delhi, Connaught Place. 13 extra shops are meant to arise in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Chandigarh via the top of the yr.
“These nine cities we have handpicked looking at how the community is evolving, and consumer profile is evolving, and we want to now open such kind of premium experience centers across these cities, Walia said. “And whatever we have learned from these two (Opera house, Bangaluru and Connaught Place, New Delhi) stores, we are going to take it to all of these stores. So that’s the broad concept of what we are trying to achieve, he further added.
Experiential Stores: The idea behind it and features
Samsung Experiential Stores are designed to bring premium shopping experience alongside add-ons like dedicated experience zones for gaming, smart home devices, connected living and other Samsung products and services.
Walia mentioned that since 2019 to 2022, nearly 65% of our Samsung products that are being sold are premium products and that’s what inspired and gave inspiration about the demand for premium products.
“We started renovating and building some use cases like these – people wanting to do more with their product themselves, trying to figure out new functionalities that are there in their products, trying to extend the way that they are using their products, whether it is , let’s say, turning on the air conditioner or turning on a washing machine from outside, connected living through our SmartThings. “Retail actually allows you to be able to show products in the setting, which will be able to showcase the functionality in the real world.” Walia stated.
“We have something we call SmartThings, which is our connected living platform. The intent here is to be able to showcase how a phone, refrigerator, AC, home theater, television, such devices are connected to each other, and what it is that this can unlock,” he added.
Upon asking about what the entire shops are set to provide along with a trailored buying groceries and real-world implementations of services and products and gadgets. Walia stated that a lot of these Experiential Stores may have carrier facilities baked in. Users can merely walk-in and get their software checked and services and products. In addtion, they are able to additionally name the shop immediately to get the home equipment, and so on serviced at their house.
Store+ to unravel availability factor
Samsung additionally has one thing known as Store+. This can be part of those exprience shops and it’s already part of nearly over 300 shops around the nation with additional enlargement at the approach.
“What we want to do with Store+ is solve the problem of availability, said Walia. “What we’ve done with Store+ is we’ve connected all our warehouses to brand shops through this kiosk, and consumers can see today that if something is not available in retail or at the shop, they can actually see what is available with us in our warehouse. And you can order there directly, pay the retailer and we will send the product to your house so there will be a doorstep delivery”, he additional added.
The corporate is now making plans to extend its offline footprint to provide patrons a greater total buying groceries enjoy along side an enjoy of the product, their use case and extra with 15 new top rate flagship shops known as “Experiential Stores”, Walia discussed all the way through the interview.
Two of those shops are already practical at Opera House in Bangaluru and one in Delhi, Connaught Place. 13 extra shops are meant to arise in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Chandigarh via the top of the yr.
“These nine cities we have handpicked looking at how the community is evolving, and consumer profile is evolving, and we want to now open such kind of premium experience centers across these cities, Walia said. “And whatever we have learned from these two (Opera house, Bangaluru and Connaught Place, New Delhi) stores, we are going to take it to all of these stores. So that’s the broad concept of what we are trying to achieve, he further added.
Experiential Stores: The idea behind it and features
Samsung Experiential Stores are designed to bring premium shopping experience alongside add-ons like dedicated experience zones for gaming, smart home devices, connected living and other Samsung products and services.
Walia mentioned that since 2019 to 2022, nearly 65% of our Samsung products that are being sold are premium products and that’s what inspired and gave inspiration about the demand for premium products.
“We started renovating and building some use cases like these – people wanting to do more with their product themselves, trying to figure out new functionalities that are there in their products, trying to extend the way that they are using their products, whether it is , let’s say, turning on the air conditioner or turning on a washing machine from outside, connected living through our SmartThings. “Retail actually allows you to be able to show products in the setting, which will be able to showcase the functionality in the real world.” Walia stated.
“We have something we call SmartThings, which is our connected living platform. The intent here is to be able to showcase how a phone, refrigerator, AC, home theater, television, such devices are connected to each other, and what it is that this can unlock,” he added.
Upon asking about what the entire shops are set to provide along with a trailored buying groceries and real-world implementations of services and products and gadgets. Walia stated that a lot of these Experiential Stores may have carrier facilities baked in. Users can merely walk-in and get their software checked and services and products. In addtion, they are able to additionally name the shop immediately to get the home equipment, and so on serviced at their house.
Store+ to unravel availability factor
Samsung additionally has one thing known as Store+. This can be part of those exprience shops and it’s already part of nearly over 300 shops around the nation with additional enlargement at the approach.
“What we want to do with Store+ is solve the problem of availability, said Walia. “What we’ve done with Store+ is we’ve connected all our warehouses to brand shops through this kiosk, and consumers can see today that if something is not available in retail or at the shop, they can actually see what is available with us in our warehouse. And you can order there directly, pay the retailer and we will send the product to your house so there will be a doorstep delivery”, he additional added.