On the instance of the International Day of Happiness, YouGov, a global internet-based marketplace analysis and information analytics company, and Snap Inc.has revealed the result of their joint find out about, which used to be undertaken to evaluate client perspectives and key traits that make the virtual technology satisfied.
The survey findings declare that 97% of customers affiliate the phrases Happy, Fun, Creative or Trendy with Snapchat. 87% customers believe Snapchat as ‘the most efficient’ platform in comparison to different platforms a number of the pageant for the usage of inventive lenses/ filters, sharing particular/satisfied moments with pricey ones. 80% of customers favor Snapchat for celebrating gala’s with family members.
AR lenses are Snapchat’s #1 characteristic that objectives to assist have fun gala’s and particular events with family members. According to the document, there may be numerous passion amongst customers for Snapchat’s AR buying groceries try-on lenses. These try-on lenses upload a playful twist to their buying groceries revel in enabling them to search out new and related merchandise in a amusing and sensible method. Furthermore, buying groceries the usage of AR lenses help in decision-making, with 4 in 5 customers declaring that they’d be much less most probably to go back clothes if they might attempt it on first.
The respondents for the survey are mentioned to have comprised an equivalent mixture of men and women within the age staff of 18-29 years. Respondents from 17 towns participated within the survey, together with Tier 1 towns comparable to Delhi, Mumbai, Kolkata, and Bangalore, in addition to Tier 2 towns like Bhopal, Surat, Patna, and Kanpur amongst others.
Commenting at the collaboration with Snapchat for the survey and present client traits, Deepa Bhatia,General Manager, YouGov India mentioned “Our survey shows that compared to general social media users, Snapchat users show a stronger likelihood to share personal stories and pictures, and also enjoy adding filters and using lenses when it comes to pictures. The use of creative filters and lenses is a standout feature for Snapchat users. But it also goes beyond this for users. Many seeing the platform as a mode that helps them connect with their community and celebrate festivals with loved ones.”
Speaking in regards to the findings of the survey, Kanishk Khanna, Director, Media Partnerships for APAC, Snap Inc. mentioned, “At Snapchat, our mission is to enhance real relationships with friends, family, and the world and empower Snapchatters to live in the moment and have fun together. It is wonderful to see that Snapchat is helping spread happiness across India through the use of innovative AR technology for visual messaging.”
The survey findings declare that 97% of customers affiliate the phrases Happy, Fun, Creative or Trendy with Snapchat. 87% customers believe Snapchat as ‘the most efficient’ platform in comparison to different platforms a number of the pageant for the usage of inventive lenses/ filters, sharing particular/satisfied moments with pricey ones. 80% of customers favor Snapchat for celebrating gala’s with family members.
AR lenses are Snapchat’s #1 characteristic that objectives to assist have fun gala’s and particular events with family members. According to the document, there may be numerous passion amongst customers for Snapchat’s AR buying groceries try-on lenses. These try-on lenses upload a playful twist to their buying groceries revel in enabling them to search out new and related merchandise in a amusing and sensible method. Furthermore, buying groceries the usage of AR lenses help in decision-making, with 4 in 5 customers declaring that they’d be much less most probably to go back clothes if they might attempt it on first.
The respondents for the survey are mentioned to have comprised an equivalent mixture of men and women within the age staff of 18-29 years. Respondents from 17 towns participated within the survey, together with Tier 1 towns comparable to Delhi, Mumbai, Kolkata, and Bangalore, in addition to Tier 2 towns like Bhopal, Surat, Patna, and Kanpur amongst others.
Commenting at the collaboration with Snapchat for the survey and present client traits, Deepa Bhatia,General Manager, YouGov India mentioned “Our survey shows that compared to general social media users, Snapchat users show a stronger likelihood to share personal stories and pictures, and also enjoy adding filters and using lenses when it comes to pictures. The use of creative filters and lenses is a standout feature for Snapchat users. But it also goes beyond this for users. Many seeing the platform as a mode that helps them connect with their community and celebrate festivals with loved ones.”
Speaking in regards to the findings of the survey, Kanishk Khanna, Director, Media Partnerships for APAC, Snap Inc. mentioned, “At Snapchat, our mission is to enhance real relationships with friends, family, and the world and empower Snapchatters to live in the moment and have fun together. It is wonderful to see that Snapchat is helping spread happiness across India through the use of innovative AR technology for visual messaging.”