Twitter’s former worker Paul Stamatiou (by the use of The Verge) quoted Musk’s tweet and spoke back that he labored at the function. He mentioned that the group examined it however came upon that the function used to be “depressing.”
“I worked on this at Twitter in 2015. IIRC we tested it and most people didn’t get any views and we had to have some thresholds before showing it as ‘0 views’ was depressing. We also wanted to be accurate and not count if someone quickly scrolls past your tweet in their TL,” stamatiou wrote.
I labored in this at Twitter in 2015. IIRC we examined it and the general public did not get any perspectives and we needed to have some… https://t.co/3ENtWP36OJ
— [email protected] (@Stammy) 1671740399000
Why did Twitter ‘kill’ the function?
Stamatiou mentioned Twitter then explored the speculation of appearing view rely just for ‘notable tweets’ (purportedly tweets by way of notable personalities). However, it if truth be told defeated the function’s functions, which used to be to let other folks display that they weren’t “Tweeting into the void” however 0 perspectives on posts if truth be told proved “they kinda were”. [tweeting into the void],
,[It] felt like a needless vainness factor to turn that wasn’t value making an investment in additional,” Stamatiou noted.
Stamatiou appears to mean that those who got 0 views were actually under pressure of the social stigma of being liked/noticed. If people note – by seeing less views on their tweets – that no-one/ very few people read what they post, they tend to lose interest in further using that service.
meta-owned Instagram also rolled out a feature that allows users to hide the likes on their posts. The social media platform said that they are “making like counts non-public to cut back the drive of posting in your Feed. We hope this will likely lend a hand other folks center of attention extra at the pictures and movies, reasonably than on what number of likes a publish gained.”
Twitter analytics
It is a known fact that views and likes are necessary to generate revenue from advertising but not all those who use Twitter can monetise. Moreover, getting views is not always for the right reasons. There are chances that people may have “considered” your tweet because you posted something the masses don’t agree with. In such cases, you are unlikely to generate a revenue stream.
Twitter allows users to take a look at the detailed analysis of their post by clicking/ tapping the little graph with “View Tweet process” written alongside it. You can see impressions, Details expands, Profile visits, New followers and Engagements at one place.
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