Earlier this week, the courtroom discovered that “the FTC has not shown a likelihood it will prevail on its claim this particular vertical merger in this specific industry may substantially lessen competition.”
“To the contrary, the record evidence points to more consumer access to Call of Duty and other Activision content,” it additionally mentioned.Here’s what the FTC has to mention
The FTC says it’s interesting the new US federal courtroom order.
“Notice is hereby given that Plaintiff Federal Trade Commission (“FTC”) appeals to the United States Court of Appeals for the Ninth Circuit from this Court’s Opinion dated July 10, 2023, and entered on the Court’s docket on July 11, 2023, at ECF Docket Number 305 denying the FTC’s request for a preliminary injunction pursuant to Federal Trade Commission Act § 13(b), 15 USC 53(b),” it mentioned in a realize.
MicrosoftActivision’s take
Brad Smith, Microsoft’s vice chair and president, additionally mentioned that the ruling makes it transparent that the purchase is excellent for each festival and shoppers.
“We’re disappointed that the FTC is continuing to pursue what has become a demonstrably weak case, and we will oppose further efforts to delay the ability to move forward,” he mentioned in a tweet.
Meanwhile, Lulu Cheng Meservey, who’s CCO and EVP company affairs at activision snow fall mentioned that the corporate stays assured in america.
“The facts haven’t changed. We’re confident the US will remain among the 39 countries where the merger can close. We look forward to demonstrating the strength of our case in court – again,” she added.
Mike Ybarra, president of Blizzard Entertainment, wittily hit out on the FTC tweeting, “Your tax dollars at work.”