It is that this enjoy and lots of others that Apple will quickly carry to India. It’s now legitimate that Apple’s first Store is coming to India with Mumbai’s BKC because the showed location. In conventional Apple taste, the Apple Store isn’t just in regards to the merchandise however in regards to the total enjoy.
It’s all in regards to the shoppers
Walk into any Apple Store and you’ll see how quintessential Apple it’s. The consideration to element, and the design aesthetics are slightly naturally in step with Apple’s ethos. “We like to say our stores are where the best of Apple comes together — our products and services, our customers and team members. We design our stores just like we design our products — by putting the customer at the center of everything we do,” Deirdre O’Brien, Apple’s senior vp of retail, tells The Times of India-Gadgets Now.
O’Brien has some extent. All the shop workers are given a rigorous quantity of coaching—and it’s a virtually year-round procedure—about the right way to take care of shoppers. So even though you might be casually surfing in any Apple Store, you’re going to most likely get one particular person to come back as much as you and ask if you wish to have any assist. Depending in your resolution, you get the enjoy. For example, you assert “I am just browsing” and you’re going to be left by myself for so long as you might be within the retailer and until you in fact search assist. Hang round for so long as you wish to have (psst, there may be loose Wi-Fi in any respect Apple Stores) and you will not be stricken in any respect.
You will realize that there are not any money registers or counters the place you need to keep in line to do the billing accomplished. That’s as a result of each Apple Store member is provided to care for the cost and billing. It is one thing you need to enjoy.
In my non-public enjoy, I’ve in fact as soon as walked into an Apple Store to shop for an iPhone. I knew what fashion, color, and variant I sought after. It took flat 150 seconds for all the transaction and I used to be on my manner out. The entire enjoy is extremely clean and tremendous rapid if you wish to have it to be. And then there may be the opposite aspect as smartly. Want to spend your time having a look at each product on be offering? Be Apple’s visitor and it would possibly not be an issue as Apple needs you to enjoy no longer simply the Store however its merchandise.
The India tale of Apple Store
In the previous couple of years, Apple’s emphasis at the Indian marketplace has grown manifold. Apple CEO Tim Cook has discussed again and again how Apple is “bullish” about India. During the Q1 quarterly name, Cook stated how Apple did relatively smartly throughout the Covid-19 pandemic in India. “I’m much more bullish now, confidently at the different aspect of it. That’s the explanation why we’re making an investment there via bringing retail there, bringing the web retailer there and hanging out an important quantity of power there. I’m very bullish on India,” Cook said during the call with investors.
It is something that O’Brien echoes. “We love our customers in India, and we’re really excited to be expanding here in retail,” she says.
Apple’s retail journey started with the Apple Store Online and O’Brien says that the company has connected with so many people across the country. “We’re so inspired by their energy, creativity, and passion. And we’re really looking forward to deepening those connections with our amazing retail team members helping customers get the most from their products and finding new ways to unleash their creativity,” she says.
O’Brien assures that the Apple Store enjoy will probably be at par with Apple gives internationally. “In everything that we do we lead with our values and here in India is no different,” she says. It is one thing that Prabhu Ram, head, business intelligence, CMR concurs with. “Apple would search to duplicate the famed Apple retail enjoy – together with, total client enjoy, workforce wisdom and experience, and the carrier requirements, among others – in India, and steer higher marketplace enlargement within the years forward.”
In India, Apple is powering its facilities with 100% renewable energy and O’Brien says that it will also be going further to support communities. Apple has forged partnerships to expand access to safe water and sanitation across the country.
Apple is also working with a conservation group to protect mangrove forests. And then there’s the Apple App Design and Development Accelerator in Bengaluru, which has helped thousands of local developers and entrepreneurs gain new skills and develop apps.
While the retail journey may be new, Apple has been in India for more than 20 years now. With the Store, O’Brien says that the idea is to bring the best of Apple to the customers in India. She says that Apple wants to create a seamless experience for its customers however they choose to shop with us. “Our talented team of Specialists are ready to connect with customers and support them at any stage of their shopping experience,” she says.
If you are wondering that it will come down to just a purchase, then no. Apple has Genius Bars — special tables meant to tell customers about options like Safe Data Transfer and Switching to iOS. There are dedicated teams whose job is to make it easy for customers to get set up and ready to make the most of their Apple device.
Once again, this isn’t a ‘forced’ experience at Apple. An employee will ask whether you need support or not and only if you want then you’re directed to a different space.
There was a time — not long ago — when people queued outside Apple Stores to buy new products or just experience it. The queues have more or less disappeared. Believe it or not, but the iconic “dice” retailer in New York — Apple Fifth Avenue — used to get extra guests than the Statue of Liberty or the vastly spectacular Empire State Building. The queues usually are observed out of doors Apple BKC, no less than first of all when the interest in regards to the Apple Store will probably be sky-high. Will Apple BKC get extra guests than the Gateway of India? Let’s wait and watch.