The WhatsApp messaging resolution shall be dropped at shoppers via Airtel IQ – a cloud communications platform-as-a-service that permits manufacturers to interact with their shoppers throughout voice, SMS and WhatsApp channels.
Airtel claims that it’s the first telecom corporate on the earth that serves as a Business Service Provider (BSP) for WhatsApp.
What services and products are being presented
Airtel will allow IPPB shoppers to connect to the financial institution on WhatsApp and avail a string of banking services and products. These services and products come with doorstep carrier requests and finding the closest put up workplace, amongst others.
“In line with the Govt.’s ambition to bring digital and financial inclusion to citizens of India in their language, the Airtel – IPPB WhatsApp Banking solution is also working on to build multi-language support, enabling added convenience to customers especially to those in the rural parts of the country to access banking services in their preferred language,” the company said in a statement.
Airtel said that the company has been working with IPPB to deliver as many as 250 million messages per month to the bank’s customers, many of whom are located in tier 2 and tier 3 cities.
Gursharan Rai Bansal, CGM & CSMO, India Post Payments Bank said that financial services driven by technology “have great potential and can go a long way in ensuring that the best financial products reach the farthest corners of the country”.
“Airtel IQ is a robust, intuitive and secure cloud communication suite. With the addition of WhatsApp messaging to the existing SMS and voice communication that we offer to India Post Payments Bank customers, we will further enable a two-way communication between the bank and their customers,” stated Abhishek Biswal, industry head at Airtel IQ.
IPPB and Airtel IQ also are operating to additional combine a are living interactive buyer beef up agent into the WhatsApp resolution. This will allow shoppers to get admission to 24X7 beef up and get fast resolutions for his or her queries.