Bharti Airtel has introduced that it has received a strategic stake in Lemnisk (Immensitas Private Limited) beneath its Start Up Accelerator Program. Bengaluru-based startup Lemnisk gives real-time advertising and marketing automation and Customer Data Platform (CDP) in a position to orchestrating one-to-one personalization and cross-channel buyer trips at scale aimed toward expanding conversions, retention, and enlargement for enterprises.
What is Airtel Startup Accelerator Program
Airtel Startup Accelerator Program is a part of airtel virtual, Under this, the corporate invests in early-stage start-ups running on applied sciences that upload strategic worth to Airtel’s trade choices. The program objectives to offer startups the chance to deploy their applied sciences and packages on an enormous scale, which incorporates 350 million-plus retail consumers and 1 million-plus companies. In addition to investment, this system gives mentorship from Airtel’s management staff and get right of entry to to Airtel’s world strategic companions.
What the purchase way for Airtel customers
Airtel and Lemnisk will paintings in combination to construct what the corporate says is the arena’s greatest CDP platform. This will likely be carried out throughout Airtel’s virtual companies together with Ad-tech (Airtel Ads), Digital Entertainment (Wynk Music and Airtel Xstream) and Digital Marketplace (Airtel Thanks App). In long term, Airtel plans to provide this provider to its undertaking consumers thru Airtel IQ, which is said to be the arena’s first community built-in Cloud Platform as a Service (CPaaS). The platform will be offering enterprises a possibility to create a nimble, scalable, and omni-channel engagement for his or her consumers.
“We are delighted to welcome Lemnisk into the Airtel Start Up accelerator program and be a part of our digital innovation engine. We see great potential in this alliance and together with Lemnisk we aim to create the world’s largest CDP platform. Lemnisk’s real time marketing automation engine is a natural fit for us, where over 350 million customers interact with brands daily through multiple touch points,” stated Adarsh Nair, CEO, Airtel Digital.
Subra Krishnan, Co-founder & CEO, Lemnisk, stated, “My co-founders, Rinku Ghosh and Praveen DS, and I are very excited to strategically spouse with Airtel and paintings in combination to free up huge worth from buyer information, whilst maintaining privateness and consent frameworks on the core. There is truly no world parallel for what Airtel needs to succeed in, and that’s inspiring for us. Airtel’s ambition aligns with our imaginative and prescient to provide a unmarried frictionless platform to tremendous massive enterprises that each organizes and turns on prime quantity and prime speed information. We are taking a look ahead to attaining good things in combination.
The deal is topic to all appropriate statutory approvals.
What is Airtel Startup Accelerator Program
Airtel Startup Accelerator Program is a part of airtel virtual, Under this, the corporate invests in early-stage start-ups running on applied sciences that upload strategic worth to Airtel’s trade choices. The program objectives to offer startups the chance to deploy their applied sciences and packages on an enormous scale, which incorporates 350 million-plus retail consumers and 1 million-plus companies. In addition to investment, this system gives mentorship from Airtel’s management staff and get right of entry to to Airtel’s world strategic companions.
What the purchase way for Airtel customers
Airtel and Lemnisk will paintings in combination to construct what the corporate says is the arena’s greatest CDP platform. This will likely be carried out throughout Airtel’s virtual companies together with Ad-tech (Airtel Ads), Digital Entertainment (Wynk Music and Airtel Xstream) and Digital Marketplace (Airtel Thanks App). In long term, Airtel plans to provide this provider to its undertaking consumers thru Airtel IQ, which is said to be the arena’s first community built-in Cloud Platform as a Service (CPaaS). The platform will be offering enterprises a possibility to create a nimble, scalable, and omni-channel engagement for his or her consumers.
“We are delighted to welcome Lemnisk into the Airtel Start Up accelerator program and be a part of our digital innovation engine. We see great potential in this alliance and together with Lemnisk we aim to create the world’s largest CDP platform. Lemnisk’s real time marketing automation engine is a natural fit for us, where over 350 million customers interact with brands daily through multiple touch points,” stated Adarsh Nair, CEO, Airtel Digital.
Subra Krishnan, Co-founder & CEO, Lemnisk, stated, “My co-founders, Rinku Ghosh and Praveen DS, and I are very excited to strategically spouse with Airtel and paintings in combination to free up huge worth from buyer information, whilst maintaining privateness and consent frameworks on the core. There is truly no world parallel for what Airtel needs to succeed in, and that’s inspiring for us. Airtel’s ambition aligns with our imaginative and prescient to provide a unmarried frictionless platform to tremendous massive enterprises that each organizes and turns on prime quantity and prime speed information. We are taking a look ahead to attaining good things in combination.
The deal is topic to all appropriate statutory approvals.