Air service Vistara has clocked 50 million consumers since release. The airline made up our minds to rejoice the milestone with a marketing campaign titled ‘#50MillionFeelings’ as a tribute to the emotions they instilled within the consumers over time.
The 50 millionth buyer used to be handled to a adventure of an entire life together with pick-up and drop provider in a luxurious chauffeur-driven automobile, wonder cabin improve to Business Class, complimentary Gold Tier club for Club Vistara loyalty programme, unique front room get admission to, baggage help and extra!
The airline additionally stunned consumers with cabin upgrades to their Premium Economy and Business Class cabins throughout main airports.
“The showstopper of this celebration included an anamorphic 3D display at Delhi, Mumbai and Bengaluru airport which encapsulated 50 million feelings of the customers through the years as well as innovative hoardings in Delhi and Mumbai”, Vistara stated in a commentary.
“We wanted to tell our story of achieving an important milestone of flying 50 Million Customers – 50 Million Customers, 50 Million Journeys & #50Million Feelings. As a key driver of this campaign, we wanted to attempt something that’s innovative and eye catching, thus ensuring virality”, Deepti Sampat, vice-president, marketing, Vistara, said in a statement.
“We chose to launch this campaign with a 3D anamorphic display at 3 major airports -Delhi, Mumbai, and Bengaluru. The aircraft visual that appeared in the beginning caught the attention of the customers, and the striking and attractive animation that followed thereafter completed the story”, Sampat added.
“This medium helped us to damage the litter and evoked many emotions among consumers about flying with Vistara and a sense of delight among staff”, she added.