MUMBAI: Times Music on Tuesday introduced its partnership with New York-headquartered Primary waves Music, a number one unbiased writer of iconic song, in a transaction that can assist boost up the expansion of the Times of India Group subsidiary’s regional, movie, and non-film song catalogs in world markets.
Primary Wave will make investments vital capital within the corporate and supply sources for additional Indian catalog investments, Times Music stated in a observation.
The Indian song trade grew 35% to $319 million in 2022 and is ready for considerable growth in 2023, thank you largely to the explosion of virtual streaming. Times Music is now well-placed to speculate considerably in Bollywood and South Indian cinema song, in addition to iconic Indian catalogues, the observation stated.
Primary Wave, which used to be based by way of Larry Mestel, is house to songwriters, artists, and file labels similar to Sun Records, Bob Marley, Prince, Stevie Nicks, James Brown, Robby Krieger and Ray Manzarek (The Doors).
“Times Music’s strategic partnership with Primary Wave is a proud moment for us at the Times Group. As the company progresses to the next phase of its expansion into the broader entertainment space, we look forward to an exciting future ahead with Larry Mestel and his incredible team at Primary Wave,” Times Group managing director Vineet Jain stated.
“We are looking forward to working with the entire Times Music team, who are among the best in the rapidly growing Indian music business,” stated Mestel. “They have built an extraordinary company utilizing their creativity, tenacity and tremendous marketing skills, and we are honored to be their partners in India,” he added.
Core to the partnership is the realization within the expanding globalization of song, with Primary Wave helping the Times Music staff to find alternatives in the USA, Europe and different world markets in A&R, branding, synch, movie & TV, and virtual advertising and marketing for Times Music’s catalog of artists, recordings, and songs.
Primary Wave will make investments vital capital within the corporate and supply sources for additional Indian catalog investments, Times Music stated in a observation.
The Indian song trade grew 35% to $319 million in 2022 and is ready for considerable growth in 2023, thank you largely to the explosion of virtual streaming. Times Music is now well-placed to speculate considerably in Bollywood and South Indian cinema song, in addition to iconic Indian catalogues, the observation stated.
Primary Wave, which used to be based by way of Larry Mestel, is house to songwriters, artists, and file labels similar to Sun Records, Bob Marley, Prince, Stevie Nicks, James Brown, Robby Krieger and Ray Manzarek (The Doors).
“Times Music’s strategic partnership with Primary Wave is a proud moment for us at the Times Group. As the company progresses to the next phase of its expansion into the broader entertainment space, we look forward to an exciting future ahead with Larry Mestel and his incredible team at Primary Wave,” Times Group managing director Vineet Jain stated.
“We are looking forward to working with the entire Times Music team, who are among the best in the rapidly growing Indian music business,” stated Mestel. “They have built an extraordinary company utilizing their creativity, tenacity and tremendous marketing skills, and we are honored to be their partners in India,” he added.
Core to the partnership is the realization within the expanding globalization of song, with Primary Wave helping the Times Music staff to find alternatives in the USA, Europe and different world markets in A&R, branding, synch, movie & TV, and virtual advertising and marketing for Times Music’s catalog of artists, recordings, and songs.
