MUMBAI: Houlihan Lokey, a world funding financial institution that has valued a number of sports activities franchises around the globe, has pegged the undertaking worth of the Indian Premier League (IPL) at Rs 1. 3 lakh crore ($15. 4 billion) and the logo worth at Rs 26,600 crore ($3. 2 billion).
Houlihan Lokey additionally ranked Chennai Super Kings logo worth at about Rs 1,760 crore ($212 million), adopted by means of Royal Challengers Bangalore at $195 million, Mumbai Indians at $190 million and Kolkata Knight Riders at $181 million. The US-based, NYSE-listed outfit additionally stated that the Women’s Premier League (WPL), which was once introduced by means of the Board of Control for Cricket in India (BCCI) previous this yr, is heading in the right direction to turn into any other unicorn quickly. This was once Houlihan Lokey’s first strive at valuing the IPL.
It additionally stated that once the IPL’s broadcasting price is when put next with different skilled leagues on the planet on a per-match foundation, the IPL fares neatly above the likes of the NBA (US), English Premier League (UK) and Bundesliga (Germany). and is 2d simplest to the National Football League (NFL of US).
“We delve deep into the world of the IPL, uncovering the tremendous value it holds as both a business and a brand,” stated Dimitri Drone and Tomasz Stefanowski, each MDs and co-heads of company valuation advisory services and products at Houlihan Lokey. “Our analysis aims to provide a holistic perspective on the league’s economic significance, its impact on the sporting landscape, and the factors that contribute to its success. One of the key aspects that the report aims to explore is the individual brand value of the 10 teams that participated in the 2023 edition of the cricket league, up from eight in 2021.
According to Houlihan Lokey, the IPL’s business value stood at $15. 4 billion in 2023, up 80% over last year’s value of $8. 5 billion (pre-renewal of broadcast rights deal), largely due to the 2023–27 cycle of media rights deal with Jio Cinema and Disney Star, which was three times the price of the 2017 five-year deal between Disney Star and the BCCI.
“With the emergence of OTT and the continued popularity and global reach of the IPL, the media rights are expected to further increase when they will be up for renewal in the next cycle in 2027, which contributes to the IPL’s enhanced business value,” Harsh Talikoti, SVP, company valuation advisory services and products on the company and the writer of the record, stated.
Houlihan Lokey additionally ranked Chennai Super Kings logo worth at about Rs 1,760 crore ($212 million), adopted by means of Royal Challengers Bangalore at $195 million, Mumbai Indians at $190 million and Kolkata Knight Riders at $181 million. The US-based, NYSE-listed outfit additionally stated that the Women’s Premier League (WPL), which was once introduced by means of the Board of Control for Cricket in India (BCCI) previous this yr, is heading in the right direction to turn into any other unicorn quickly. This was once Houlihan Lokey’s first strive at valuing the IPL.
It additionally stated that once the IPL’s broadcasting price is when put next with different skilled leagues on the planet on a per-match foundation, the IPL fares neatly above the likes of the NBA (US), English Premier League (UK) and Bundesliga (Germany). and is 2d simplest to the National Football League (NFL of US).
“We delve deep into the world of the IPL, uncovering the tremendous value it holds as both a business and a brand,” stated Dimitri Drone and Tomasz Stefanowski, each MDs and co-heads of company valuation advisory services and products at Houlihan Lokey. “Our analysis aims to provide a holistic perspective on the league’s economic significance, its impact on the sporting landscape, and the factors that contribute to its success. One of the key aspects that the report aims to explore is the individual brand value of the 10 teams that participated in the 2023 edition of the cricket league, up from eight in 2021.
According to Houlihan Lokey, the IPL’s business value stood at $15. 4 billion in 2023, up 80% over last year’s value of $8. 5 billion (pre-renewal of broadcast rights deal), largely due to the 2023–27 cycle of media rights deal with Jio Cinema and Disney Star, which was three times the price of the 2017 five-year deal between Disney Star and the BCCI.
“With the emergence of OTT and the continued popularity and global reach of the IPL, the media rights are expected to further increase when they will be up for renewal in the next cycle in 2027, which contributes to the IPL’s enhanced business value,” Harsh Talikoti, SVP, company valuation advisory services and products on the company and the writer of the record, stated.