French carmaker Citroën has mentioned it’s going to now not aggressively chase marketplace proportion in India, however will develop its measurement and scale at a gentle tempo because it develops and drives in in the neighborhood made cars in India.
Citroën international CEO Thierry Koskas mentioned the corporate may have a conservative way to its India enlargement technique, in contrast to some more moderen entrants like Kia and MG that experience grown hastily on swift enlargement of fashions and dealerships.
“The thought is to move for a gentle expansion manner, and now not opt for fireworks by means of chasing numbers. We need to introduce new fashions available in the market, and get the emblem identified first,” Koskas told TOI as the company unveiled a new locally produced SUV, the C3 Aircross, which looks to takeon models such as Hyundai’s Creta, Kia’s Seltos, and Maruti’s Grand Vitara.
Koskas said the company will work on a “modern technique” for India, which can see it get started modestly even at the broker entrance because it plans to extend its retail energy from 30 shops to round 60 by means of the top of this 12 months. “We need to have a community the place our sellers also are successful. ,
The corporate began operations in India in 2021, with the C5 Aircross SUV that got here in as an import. The C5, which was once extra of a era show off product for the corporate, was once adopted by means of its first in the neighborhood produced automobile — the C3 hatchback petrol.
Citroën is a part of the Stellantis team, shaped in 2021 by means of the merger between Fiat Chrysler and PSA. Jeep may be a part of the crowd and sells SUVs in India, which it produces in a producing JV with Tata Motors,
Citroën international CEO Thierry Koskas mentioned the corporate may have a conservative way to its India enlargement technique, in contrast to some more moderen entrants like Kia and MG that experience grown hastily on swift enlargement of fashions and dealerships.
“The thought is to move for a gentle expansion manner, and now not opt for fireworks by means of chasing numbers. We need to introduce new fashions available in the market, and get the emblem identified first,” Koskas told TOI as the company unveiled a new locally produced SUV, the C3 Aircross, which looks to takeon models such as Hyundai’s Creta, Kia’s Seltos, and Maruti’s Grand Vitara.
Koskas said the company will work on a “modern technique” for India, which can see it get started modestly even at the broker entrance because it plans to extend its retail energy from 30 shops to round 60 by means of the top of this 12 months. “We need to have a community the place our sellers also are successful. ,
The corporate began operations in India in 2021, with the C5 Aircross SUV that got here in as an import. The C5, which was once extra of a era show off product for the corporate, was once adopted by means of its first in the neighborhood produced automobile — the C3 hatchback petrol.
Citroën is a part of the Stellantis team, shaped in 2021 by means of the merger between Fiat Chrysler and PSA. Jeep may be a part of the crowd and sells SUVs in India, which it produces in a producing JV with Tata Motors,