Caller identity app truecaller is having a look to paintings with telecom operators Reliance JioBharti Airtel and Vodafone Idea in removing unsolicited mail and phishing scams thru its synthetic intelligence (AI)-based answers.
The Swedish company has just lately introduced a synthetic intelligence (AI) powered SMS fraud coverage answer, which acknowledges fraudulent senders and messages. The corporate has already been providing a strategy to curb unsolicited mail calling.
“We have built a solution to respond to (SMS frauds) and to safeguard our users and we’d be happy to work with both the regulator and carriers on this side. In fact, we are in conversations with them,” Nami Zarringhalam, leader technique officer and co-founder of Truecaller instructed ET.
When particularly requested if the corporate is in talks with the entire 3 operators, he stated, “Not all three are on the same table, but all three separately.”
The telecom and fiscal regulators in India are running time beyond regulation to curb phishing and fiscal scams. In truth, the Telecom Regulatory Authority of India (Try) has requested the entire telecom operators to exhibit their anti-phishing answers. So a long way, Vodafone Idea has demonstrated its answer in partnership with Tanla Solutions whilst Reliance Jio and Bharti Airtel are anticipated to take action via subsequent month.
“I think what is really positive is that this area (spam and frauds) has gotten the attention with Trai confirming that this is an issue, and it is causing harm to people. There are so many stories about people, for instance, senior citizens, who lost their savings by being defrauded and then the kind of shame and guilt that they might feel on an emotional level,” Zarringhalam said.
He added that Truecaller is using AI technology for messaging and calling to check spam and frauds and through these innovations, the solution is always one step ahead of where the scammers and fraudsters are heading.
As per estimates, India ranks among the largest markets for SMS phishing, with over six million citizens scammed annually, resulting in an estimated loss of around Rs 15,000 crore. The country’s growing mobile user base and low SMS rates have led to SMS phishing becoming one of the most prevalent forms of scam, say experts.
Truecaller also rebutted privacy fears around Trai’s consultation on calling name presentation (CNAP) in telecommunication networks. “This is a welcome step by Trai as they are looking at this problem and seeing that it is an issue in society that we should try to address,” he stated.
India is the most important marketplace for Truecaller and the corporate may be very bullish concerning the India alternative. Recently, the corporate opened its place of business in Bengaluru, its first one out of doors Sweden, housing about 200 staff. Of the 350 million subscriber base, 250 million comes from India. Furthermore, the corporate has been storing the information of Indian customers in the neighborhood.
The Swedish company has just lately introduced a synthetic intelligence (AI) powered SMS fraud coverage answer, which acknowledges fraudulent senders and messages. The corporate has already been providing a strategy to curb unsolicited mail calling.
“We have built a solution to respond to (SMS frauds) and to safeguard our users and we’d be happy to work with both the regulator and carriers on this side. In fact, we are in conversations with them,” Nami Zarringhalam, leader technique officer and co-founder of Truecaller instructed ET.
When particularly requested if the corporate is in talks with the entire 3 operators, he stated, “Not all three are on the same table, but all three separately.”
The telecom and fiscal regulators in India are running time beyond regulation to curb phishing and fiscal scams. In truth, the Telecom Regulatory Authority of India (Try) has requested the entire telecom operators to exhibit their anti-phishing answers. So a long way, Vodafone Idea has demonstrated its answer in partnership with Tanla Solutions whilst Reliance Jio and Bharti Airtel are anticipated to take action via subsequent month.
“I think what is really positive is that this area (spam and frauds) has gotten the attention with Trai confirming that this is an issue, and it is causing harm to people. There are so many stories about people, for instance, senior citizens, who lost their savings by being defrauded and then the kind of shame and guilt that they might feel on an emotional level,” Zarringhalam said.
He added that Truecaller is using AI technology for messaging and calling to check spam and frauds and through these innovations, the solution is always one step ahead of where the scammers and fraudsters are heading.
As per estimates, India ranks among the largest markets for SMS phishing, with over six million citizens scammed annually, resulting in an estimated loss of around Rs 15,000 crore. The country’s growing mobile user base and low SMS rates have led to SMS phishing becoming one of the most prevalent forms of scam, say experts.
Truecaller also rebutted privacy fears around Trai’s consultation on calling name presentation (CNAP) in telecommunication networks. “This is a welcome step by Trai as they are looking at this problem and seeing that it is an issue in society that we should try to address,” he stated.
India is the most important marketplace for Truecaller and the corporate may be very bullish concerning the India alternative. Recently, the corporate opened its place of business in Bengaluru, its first one out of doors Sweden, housing about 200 staff. Of the 350 million subscriber base, 250 million comes from India. Furthermore, the corporate has been storing the information of Indian customers in the neighborhood.
