Myntra’s personal label leader Manohar Kamath has reportedly resigned from the corporate. As reported by means of Economic Times, along side Kamath, Tribikram Mishra, VP and head of Roadster model has additionally resigned from the corporate and has joined Mensa Brands corporate – run by means of former myntra leader govt Ananth Narayanan.
The Myntra spokesperson has additionally showed this building to The Economic Times. Kamath has been related to Myntra for the previous seven years. With years of revel in within the trade, he has collaborated with quite a lot of well known manufacturers, together with Shoppers Stop, Globus, Arvind Mills, Crossword Books, and plenty of others. He used to be operating because the CEO of Shoppers Stop when he joined Myntra in 2016. “Manohar has been instrumental in bringing the brand-building DNA to Myntra. It calls for a undeniable stage of persistence and a unique ability set in comparison to the abilities to construct a market,” added the report.
During this association with Myntra, Kamath created a whole portfolio of brands which include Mast and Harbour, Dressberry, Sangria, All About You, House of Pataudi, Invictus, Ether, Harvard, Kook N Keech, Modarapido and more. During Narayanan’s tenure as the leader of Myntra in 2017, the company set a goal for its private label brands to make up 35-40% of the overall gross merchandise value (GMV) and establish multiple brick-and-mortar stores.
Launched in 2012, Myntra’s most prominent private label brand, Roadster, surpassed Rs 1,500 crore in GMV in 2022. The sportswear brand HRX and the ethnic wear brand Anouk also follow closely behind Roadster in terms of revenue.
Myntra rolled out a brand new function for customers
Meanwhile, Myntra has offered a Vernacular Search function for its customers. The function now survive the Myntra app lets in customers to additionally store of their local languages additional enabling the convenience of discoverability and buying groceries at the platform for them. The Vernacular Search function provides customers the ability to browse and store for merchandise throughout model, attractiveness and way of life in 10 local languages.
The Myntra spokesperson has additionally showed this building to The Economic Times. Kamath has been related to Myntra for the previous seven years. With years of revel in within the trade, he has collaborated with quite a lot of well known manufacturers, together with Shoppers Stop, Globus, Arvind Mills, Crossword Books, and plenty of others. He used to be operating because the CEO of Shoppers Stop when he joined Myntra in 2016. “Manohar has been instrumental in bringing the brand-building DNA to Myntra. It calls for a undeniable stage of persistence and a unique ability set in comparison to the abilities to construct a market,” added the report.
During this association with Myntra, Kamath created a whole portfolio of brands which include Mast and Harbour, Dressberry, Sangria, All About You, House of Pataudi, Invictus, Ether, Harvard, Kook N Keech, Modarapido and more. During Narayanan’s tenure as the leader of Myntra in 2017, the company set a goal for its private label brands to make up 35-40% of the overall gross merchandise value (GMV) and establish multiple brick-and-mortar stores.
Launched in 2012, Myntra’s most prominent private label brand, Roadster, surpassed Rs 1,500 crore in GMV in 2022. The sportswear brand HRX and the ethnic wear brand Anouk also follow closely behind Roadster in terms of revenue.
Myntra rolled out a brand new function for customers
Meanwhile, Myntra has offered a Vernacular Search function for its customers. The function now survive the Myntra app lets in customers to additionally store of their local languages additional enabling the convenience of discoverability and buying groceries at the platform for them. The Vernacular Search function provides customers the ability to browse and store for merchandise throughout model, attractiveness and way of life in 10 local languages.
