In February, the corporate celebrated the 20 th anniversary of its Forerunner collection in Taiwan. At this match, we at The Times of India were given the chance to talk with the Assistant General Manager of Garmin Asia, Scoppen Linn, This is what he needed to say concerning the corporate’s legacy and its upcoming merchandise.
Tell us about Garmin’s legacy within the sensible wearable business, each globally and in India.
“I think Garmin is already taking the leading position and we still have some strong competitors, especially from the smartphone brands. But I think we are still positioning ourselves for a different target audience. For Garmin actually, we end up with the people who enjoy an active lifestyle and then the active lifestyle not only talking about the sport but also the ones who care about their health mostly. So we include health technology in our watch. So if you’re talking about the market share, actually we can see significant growth. From the third party’s researches we still have a lot of insight into the products that are going to launch. Not like other competitors they might only have one or two products. So I believe by diversifying the product strategy and catering to the different sports such as we have a golfer watch we can expand our business. In addition to the smartwatch market, we also have an aviation and marine market. This makes us so different from other brands that we can leverage the technology from the field of aviation and marine into our smartwatch. We also maintain the Marino Aviation product quality to our consumer (product) quality. I think we offer really high quality to all of our products.”
Which is Garmin’s greatest marketplace globally? Where does India stand?
“Globally, if you talk about a single country, I think America is our biggest one. But if you consider the whole region, I would say the European unit is getting more and more important and may already become the number one. If you consider the whole market, Europe is getting bigger, even bigger than America. And if you consider the growth rate or growth trend, definitely Asia is the strongest. India is important and has very high potential. We are trying to launch more and more products to the Indian market and expand. India can grow liberty-wise, and may still not be the number one, but growth rate-wise, I believe India can be number one very soon. We are aiming to make the Indian market become the top three markets in five years. We have confidence that it is such a big market. You will see we are going to open more and more brand stores in India and we are also building our strong online network with Amazon or even our other third-party online partners to build our sales and marketing network. GRC (Garmin Running Club, We’re trying to do a lot of things to make India grow as the biggest market for us. With sports and other qualities, Garmin is mainly targeting sports enthusiasts and runners and different types of sports.”
Competitions are making the UI and device of smartwatches much more user-friendly. What are the device and UI tendencies that Garmin is considering bringing in?
“We’re looking to give a boost to. And particularly this time you’ll be able to see our new Forerunner watch, regardless of the show brightness or the UI, the reaction time is way progressed. Because we use essentially the most complex semiconductor and the most productive generation in our watch as neatly. Regarding UI, I imagine these days our UI is without doubt one of the easiest within the business. This isn’t the tip, we nonetheless have some methods to frequently give a boost to. Regarding new options, I feel now we have a large number of plans on our roadmap. Technology-wise we’re going to release some new health-related options that will be very thrilling. And for coaching, after all, we’re nonetheless looking to assist regardless of runners or divers or golfers to give a boost to their efficiency via our generation. I might say that you do not want to fear about Garmin’s generation or merchandise as a result of annually we want to release greater than 20 or 30 other merchandise. We have an overly large engineering group and our engineer spends take about 19% of our general earnings. So that is what we’re just right at. Last yr we introduced this Morning Report characteristic. So we stay improvising on new options for the betterment of the person revel in and their fitness additionally. And we additionally need to upload extra lifestyle-related options equivalent to we already offered the tune and for some markets, we additionally offered the fee or transit reproduction characteristic. And we are hoping to introduce them to a couple different markets equivalent to India.”
How do you see the smartwatch market evolving, what according to you will be the biggest feature of the smartwatch category in the year 2023?
“Now if you are speaking a few runner, the most important improve shall be our show and look. And if you are speaking about our device, I will be able to say we have now additionally added a large number of coaching options equivalent to our coaching readiness or the morning record. .we additionally counsel to runners what number of kilometers or what number of mins you want to run, you want to trace for this present day. So I feel this is more or less an speedy trainer simply for your wrist who can at all times remind you to do one thing. Therefore give a boost to your efficiency and fitness.
The remaining yr has noticed corporations like Apple and Samsung input the rugged smartphone phase, how do you notice their access impacting the marketplace?
“We will make the watches smarter with higher UI and I might say, the neighborhood may be centered in this rugged watch marketplace. It may be very wholesome for this marketplace and excellent for Garmin as neatly. For a long time, Garmin has been very lonely (the one logo) within the high-end rugged watch marketplace. So, after our competitor additionally introduced that roughly watch we additionally learned the marketplace measurement and the promoting has additionally been enlarged so much so we may also develop. It’s all one of those consciousness expanding and that also is a just right factor for us.”
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Later, during a factory visit, Garmin also showed how they do the quality test and how these tests are making its watches more rugged. Lin also added that the company does a lot of testing on each product which is also a costly procedure. “I imagine no person else can handle their very own product as Garmin,” he famous.
Garmin referred to as upon the manufacturers’ announcement of the ECG characteristic and it’s getting ready to convey the characteristic to India once imaginable. The corporate additionally discussed that Garmin watches are constructed with an army same old of 10-one 0 in order that they may be able to face tricky scenarios simply.