Apple’s ‘Made in India’ iPhones
According to a record through Counterpoint Research, ‘Made in India’ shipments from Apple grew 65% YoY through quantity and 162% YoY through worth. This took the logo’s worth percentage to twenty-five% in 2022, up from 12% in 2021.
In truth, on the subject of worth, ‘Made in India’ smartphone shipments registered 34% YoY expansion, due to the native development of accelerating premiumisation in addition to expanding exports of top class smartphones, particularly from Apple.
“The premiumisation trend is benefiting some of the manufacturers. Apple’s EMS (electronics manufacturing services) partners Foxconn Hong Hai and wistron were the fastest growing manufacturers among the top 10 in Q4 2022. The growth was also fueled by increasing exports from Apple,” said Senior Research Analyst Prachir Singh,
‘Made in India’ smartphone shipments decline
The research firm said that ‘Made in India’ smartphone shipments declined 3% YoY in 2022 (January-December) as the year saw softening consumer demand due to macroeconomic headwinds.
The shipments fell 19% YoY in the last quarter of 2022 due to a decline in local demand – particularly in the entry-tier and mid-tier segments, the report noted.
However, in terms of overall exports, a volume growth of 37% YoY was witnessed.
“Further, the contribution of exports in the total ‘Made in India’ smartphone shipments will reach the highest ever in 2022 both in volume (20%) and value terms (30%),” Singh added.
Samsung top manufacturer in Q4 2022
In Q4 2022, Samsung emerged as the top smartphone manufacturer, ahead of Oppo. While Samsung’s manufacturing shipments declined only 7% YoY due to its stable export volume, Oppo witnessed a 31% YoY fall in manufacturing due to inventory issues in the entry-tier segment.
“Among the EMS players, Foxconn Hon Hai led the manufacturing shipments in Q4 2022, followed by Dixon, which remained the top Indian EMS player in Q4 2022 as well,” Singh famous. Lava led the ‘Made in India’ shipments with nearly 29% percentage within the function telephone phase.