Apple grows, Samsung suffers
Counterpoint Research document states that the call for within the top class section is pushed by way of other folks getting an improve to their remaining tool. “The upgrades are evident not only in mature markets like North America but also in emerging economies where consumers on their third or fourth device start to break into the premium market,” notes the document.
Apple, in line with the document, grew its gross sales 6% year-on-year within the top class marketplace. Counterpoint says that the expansion would had been much more for Apple if there wasn’t a disruption in provide of the iPhone 14 Pro and iphone 14 Pro Max. Overall, Apple had 75% of the marketplace percentage within the top class smartphone marketplace.
Samsung got here in 2nd and noticed its gross sales decline by way of 5%. “Samsung lost out on the China market opportunity due to its weak presence in the region,” famous the document by way of Counterpoint. Having mentioned that, the expansion of foldable smartphones “has been a bright spot for Samsung.”
Google for the primary time in a few years turned into part of the top class smartphone dialog because of the Pixel 6 Pro and Pixel 7 Pro. Most Chinese manufacturers noticed their gross sales coming from China however their percentage declined “due to difficult operating conditions in the domestic market, from where they derive a significant portion of their flagship sales.”