The new deal continues the a hit partnership between the ICC and Willow TV which has been in position since 2016, turning in in depth protection throughout Willow’s platforms, bringing cricket to a rising choice of enthusiasts throughout the United States and Canada.
With hypothesis rife that USA may well be stripped of the internet hosting rights, the ICC got here up with a observation to explain their place, with CEO Geoff Allardice terming USA as a strategic marketplace.
“Over 30 million cricket fans are estimated to live in the United States and Canada. Willow TV, the premier broadcaster of cricket in the region for almost 20 years, will offer a plethora of content and enhancements across its platforms to enhance the fan experience, the ICC stated in a media release.
Willow secures ICC cricket rights in the USA and Canada https://t.co/TcRb0UKU8y via @ICC
— ICC Media (@ICCMediaComms) 1679056956000
“The carrier is obtainable in over 70 million families, making it a very good platform for increasing the game’s achieve and rising the cricket fanbase even additional around the area over the following 4 years,” it further said.
“Willow TV has lengthy been the house for cricket in North America. Having completely lined the ICC’s World Cups since 2015, we’re excited to proceed our partnership till the tip of 2027. We proceed to concentrate on turning in the most productive cricket intake revel in throughout all units and platforms and to proportion one of the most most fun, power-packed occasions within the coming years,” said Times Internet vice chairman Satyan Gajwani,
“USA is the most important strategic marketplace for the ICC and the direct partnership with Willow will supply us with plenty of thrilling alternatives to support engagement with enthusiasts within the area,” said Allardice.
“With content material to be had throughout Willow’s virtual and TV platforms, it’s an improbable alternative for brand spanking new enthusiasts to revel in and have interaction with the game throughout North America.”
Fans will also be able to access ICC cricket digitally on willow.tv which is available across multiple devices, providing subscribers with an unparalleled viewing experience with live HD quality streaming, interactive video scoreboards and statistics.
TOI.com Cricbuzz will provide more ICC major event content including digital clips to fans through their incredible reach to cricket fans in the US and Canada.
The first direct live TV contractual relationship between the two organizations will cover the broadcast of 14 international events across men’s, women’s and U19’s Cricket World Cup and T20 World Cup competitions.
All the senior major men’s and women’s ICC events will receive TV coverage, beginning with the ICC Men’s T20 World Cup 2024 in the USA and the West Indies. The men’s and women’s U19 World Cups will be shown digitally on willow.tv with the semi finals and finals available on Willow TV.