NEW DELHI: Lambretta is all set to make a comeback to India. Long ahead of it pale into oblivion within the mid-70s, the Italian logo, which had grow to be in style along side Vespa and Bajaj, had made deep inroads into India. The logo used to be a relied on selection for households and businessmen, who rode the strong however cumbersome scooter, that used to be additionally featured throughout many Hollywood and Bollywood motion pictures of the time.
With a brand new proprietor and recent investments in position, Lambretta is in a position for a run at the Indian roads as soon as once more, with plans to have native manufacturing, which might additionally cater to exports internationally, together with house marketplace Italy.
Bringing it again is Walter Scheffrahna Dutch investor and a Lambretta fanatic, who purchased the emblem in addition to Innocenti, the corporate that at first evolved and introduced Lambrettas in 1947 in Milan, Italy, and progressively expanded internationally.
As festival intensified within the early 70s, together with from automobiles, the Innocenti circle of relatives, which involved in pricey designs and Italian craftsmanship for Lambretta, could not proceed with the emblem, which needed to be close down because of deficient call for.
In India, the emblem is thought to have made a debut across the 50s via Automobile Products of India (API) that at first assembled the scooters. This used to be got through state-owned Scooters India (SIL) within the early Seventies, which purchased Innocenti’s plant and equipment, design, and copyright. Around 1975, SIL began the manufacturing of scooters underneath the emblem identify of Vijay Superregardless that this too needed to be phased out in past due Nineteen Nineties because of negligible gross sales.
With a brand new proprietor and recent investments in position, Lambretta is in a position for a run at the Indian roads as soon as once more, with plans to have native manufacturing, which might additionally cater to exports internationally, together with house marketplace Italy.
Bringing it again is Walter Scheffrahna Dutch investor and a Lambretta fanatic, who purchased the emblem in addition to Innocenti, the corporate that at first evolved and introduced Lambrettas in 1947 in Milan, Italy, and progressively expanded internationally.
As festival intensified within the early 70s, together with from automobiles, the Innocenti circle of relatives, which involved in pricey designs and Italian craftsmanship for Lambretta, could not proceed with the emblem, which needed to be close down because of deficient call for.
In India, the emblem is thought to have made a debut across the 50s via Automobile Products of India (API) that at first assembled the scooters. This used to be got through state-owned Scooters India (SIL) within the early Seventies, which purchased Innocenti’s plant and equipment, design, and copyright. Around 1975, SIL began the manufacturing of scooters underneath the emblem identify of Vijay Superregardless that this too needed to be phased out in past due Nineteen Nineties because of negligible gross sales.
