NEW DELHI: Celebrity endorsers at the side of producers and advertisers may just quickly face the warmth if discovered resorting to surrogate advertisements for selling merchandise prohibited from promoting.
Amid circumstances of many alcoholic spirits and drinks being marketed thru tune CDs, membership sodas and packaged ingesting water, whilst chewing tobacco and gutkas being marketed below the guise of fennel and cardamom, the client affairs ministry has warned of “stern action” in opposition to such surrogate commercial or oblique commercial of prohibited pieces via liquor firms, gutka producers and different companies on any media platform.
The ministry has steered the associations, advertisers and broadcasters’ associations to advise their participants to prevent this in an instant.
Emphasising that there’s a entire ban on surrogate promoting, Union client affairs secretary, Rohit Kumar Singh, this week wrote to a dozen business associations urging them to invite their participants to agree to the regulation.
In one such letter addressed to Nisha Kapoor, CEO of International Spirits and Wines AssociationSingh mentioned, “You are hereby directed to advise the concerned to ensure strict compliance of guidelines by the concerned parties and deal with violators with an iron hand, or we will be constrained to refer such matters to the CCPA for suitable stern action against the violators.”
TOI has realized that whilst the ministry used to be receiving a number of court cases of surrogate ads throughout media platforms, in particular within the internet, related to wine and gutka merchandise, it determined to factor an advisory-cum-warning to the umbrella associations to prevent this. The ministry has referred to how non-compliance used to be glaring right through the new sports activities occasions that had been televised globally, the place many circumstances of surrogate ads had been spotted. It mentioned there have additionally been circumstances of direct commercial of alcoholic drinks on social media platforms. “We decided to caution them before taking action. Anyone involved in such advertisements, including advertisers and celebrities, are liable for action,” mentioned a supply.
The ministry has discussed a choice of the Delhi HC during which a TV channel petitioner used to be directed to run a ten 2nd apology each and every hour between 8 am to eight pm on two days for airing a surrogate commercial and violating the Advertising Code,
Amid circumstances of many alcoholic spirits and drinks being marketed thru tune CDs, membership sodas and packaged ingesting water, whilst chewing tobacco and gutkas being marketed below the guise of fennel and cardamom, the client affairs ministry has warned of “stern action” in opposition to such surrogate commercial or oblique commercial of prohibited pieces via liquor firms, gutka producers and different companies on any media platform.
The ministry has steered the associations, advertisers and broadcasters’ associations to advise their participants to prevent this in an instant.
Emphasising that there’s a entire ban on surrogate promoting, Union client affairs secretary, Rohit Kumar Singh, this week wrote to a dozen business associations urging them to invite their participants to agree to the regulation.
In one such letter addressed to Nisha Kapoor, CEO of International Spirits and Wines AssociationSingh mentioned, “You are hereby directed to advise the concerned to ensure strict compliance of guidelines by the concerned parties and deal with violators with an iron hand, or we will be constrained to refer such matters to the CCPA for suitable stern action against the violators.”
TOI has realized that whilst the ministry used to be receiving a number of court cases of surrogate ads throughout media platforms, in particular within the internet, related to wine and gutka merchandise, it determined to factor an advisory-cum-warning to the umbrella associations to prevent this. The ministry has referred to how non-compliance used to be glaring right through the new sports activities occasions that had been televised globally, the place many circumstances of surrogate ads had been spotted. It mentioned there have additionally been circumstances of direct commercial of alcoholic drinks on social media platforms. “We decided to caution them before taking action. Anyone involved in such advertisements, including advertisers and celebrities, are liable for action,” mentioned a supply.
The ministry has discussed a choice of the Delhi HC during which a TV channel petitioner used to be directed to run a ten 2nd apology each and every hour between 8 am to eight pm on two days for airing a surrogate commercial and violating the Advertising Code,
