Reliance Retail is revamping round 150 Trends retail outlets pan-India with a brand new logo identification. The retail outlets could have a brand new glance proper from the façade to fixtures, lights, ceiling and floor, turning into extra aspirational for consumers, the store stated.
Trends, an reasonably priced model & way of life store which operates greater than 2,300 retail outlets in over 1,100 cities and towns throughout India, has opened its first such retailer with a brand new logo identification in Surat with a number of extra within the pipeline to be opened in a while.
Now all new Trends retail outlets to be opened through Reliance Retail someday will likely be in response to the brand new structure, which may additionally have a devoted house for native artesian to show off the town’s identification.
Reliance Fashion & Lifestyle President & CEO Akhilesh Prasad stated shoppers this present day are difficult contemporary and distinctive reviews.
“In our latest Trends store opened at VIP Road, Surat, we have introduced a brand new retail identity by incorporating several new-age tech interventions in the form of self-checkouts, electronic shelf labels, RFID-enablement and dual-sided cash tills,” Prasad instructed PTI.
Furthermore, a number of world very best practices have additionally been tailored for vending and product show, resulting in sooner product discovery, he added.
Trends account for a significant proportion of Reliance Retail’s garment gross sales. It operates greater than 4,000 model and attire retail outlets, housing manufacturers comparable to Trends, Centro, Azorte and Fashion Factory. “Given the brand’s vast appeal across town classes, the new concept remains warm and inclusive,” stated Prasad.
He additional added: “We have dedicated space in our stores where local artists are invited to express the city’s identity in their most unique/artistic ways. The start has been made with the Surat store where the city’s skyline has been represented with thread work.”
The new idea is designed through a global innovation studio.
In its quarterly effects ultimate week, Reliance stated its retail industry is witnessing a pattern against premiumisation, the place persons are spending extra on pieces comparable to attire and shoes.
“On the fashion and lifestyle, our stores business for apparel and footwear, we saw a significant uptick in-store traffic as well as growing average bill values as we see people buying more items as well as a trend towards premiumisation where people are spending more,” Reliance Retail CFO & Corporate Development Dinesh Taluja had stated within the income name.
It is seeing a “significant evolution” in buyer conduct the place previous place of job apparel and informal put on was other.
“We are seeing a merging of the two where the semi-casuals, both in non-office and office wear is getting acceptable. So, there’s a trend where people are looking to buy something which can be used both in office and outside and we are capitalizing on that trend. We are seeing a significant uptake in smart casuals as well as leisure,” he stated.